The Rise of Everyday Influencers: How Anyone Can Earn from Their Social Media
We’re so used to seeing influencers with hundreds of thousands (or even millions) of followers promoting products, it’s easy to think the “influencer” world is only for the elite.
But there’s a shift happening.
Everyday people, with audiences of just a few hundred or a thousand, are now making genuine income from affiliate links and product recommendations.
Platforms like ShopMy and LTK are opening the door for smaller creators to monetise their content in a way that feels authentic.
And honestly? I think this is a big deal for small businesses, freelancers, and creatives.
Why it works
The appeal is simple:
People trust people they know.
A recommendation from your friend, your hairdresser, or that girl you met at a networking brunch feels way more authentic than one from a celebrity. These micro-influencers (some with fewer than 1,000 followers) are relatable, approachable, and often hyper-niche in their content.
It’s less “buy this because I was paid to” and more “I use this, I love it, and I think you will too.”
Opportunities for small business owners
If you run a small business, this trend isn’t just about becoming an affiliate creator — it’s also about collaborating with them.
You could:
Gift products or services to a local micro-influencer and let them share their experience naturally.
Work with loyal customers who are already talking about your brand — give them an affiliate link so they benefit when their network buys from you.
Be your own influencer — share the tools, services, and platforms you love, and earn a commission when others buy through your link.
The fine line between authentic and salesy
Of course, with opportunity comes responsibility. Audiences can spot inauthenticity a mile off. If everything suddenly becomes a sales pitch, you risk losing trust.
My advice?
Only promote products or services you genuinely believe in.
Keep your recommendations occasional, so they feel special.
Be transparent — clearly label affiliate links.
My take
I think this trend is exciting because it levels the playing field. You don’t need a huge audience to have influence — just genuine connections, a clear niche, and the confidence to share what you love.
It’s also a reminder that social media is shifting back towards people-first content. Less polished perfection, more authentic conversation.
And if you’ve ever thought, “I’m too small to make an impact”… this might be the perfect time to prove yourself wrong.
