Top 7 Hospitality Marketing Trends You Can’t Afford to Ignore
The hospitality industry is moving faster than ever.
Between changing customer behaviours, new tech, and the rise of platforms like TikTok shaping how people discover places to eat, drink, and stay – keeping up isn’t optional, it’s essential.
So, whether you’re running a hotel, bar, restaurant, or café, here are seven hospitality marketing trends you’ll want to keep on your radar for the rest of 2025.
1. AI-Driven Guest Personalisation
Artificial Intelligence might sound futuristic, but it’s already here – and guests are expecting it. From personalised booking recommendations to tailored email campaigns, AI tools can analyse customer data to create experiences that feel one-of-a-kind.
Imagine a guest booking a return stay and being offered their favourite wine on arrival – that’s the level of personalisation that builds loyalty.
2. Local Influencer Collaborations
Influencers aren’t new, but the local ones are the real game-changers for hospitality.
Instead of spending big on national campaigns, venues are working with micro and nano influencers who already have a loyal following in the area. Their content feels authentic, drives trust, and, crucially, it gets feet through the door.
3. TikTok Content That Converts
TikTok is now one of the biggest drivers for hospitality footfall.
People aren’t just watching food reviews and travel hacks – they’re choosing where to go based on TikTok videos.
Quick behind-the-scenes clips, chef-led recipes, menu highlights, or even funny staff moments can reach thousands of potential guests in your area.
4. Zero-Waste & Sustainability Messaging
Guests care about where they spend their money, and sustainability is high on the agenda. Zero-waste menus, eco-friendly packaging, and storytelling around your sustainability practices aren’t just “nice to have”, they’re becoming a deciding factor for customers.
Talk about what you’re doing, no matter how small.
5. Live Booking via Social Platforms
Social media isn’t just for marketing anymore – it’s for transactions.
Platforms like Instagram and TikTok are rolling out in-app booking and reservations, meaning guests can go from watching your video to booking a table in seconds.
Reducing friction in the booking journey = more conversions.
6. Hyperlocal SEO
Search is shifting. More people are looking for “near me” experiences, whether it’s “brunch near me” or “dog-friendly pubs Newcastle.”
Investing in hyperlocal SEO ensures your business shows up at the exact moment someone is ready to visit.
Google Business Profiles, local keywords, and fresh customer reviews are your secret weapons here.
7. Immersive Brand Storytelling
Hospitality isn’t just about food or rooms – it’s about experiences.
The brands winning right now are the ones telling immersive stories.
Think cinematic videos, guest-generated content, or campaigns that pull people into your world.
It’s not about what you sell, but how you make people feel.
The hospitality industry is competitive, but keeping on top of trends like these can make all the difference between being “just another venue” and becoming the place everyone is talking about.
The good news is that you don’t have to do everything at once!
Start with one or two trends that feel achievable, test what works, and build from there.
